Article One
The following is the design for a concept area for Australian brand Article One for Myer. Yet to be fully executed it was designed to give the brand presence in the departments store while allowing flexibly for variation in stock and capsules. It is a mix of using the space to hold as much stock as possible while still telling some story to what the brand is about.
Floor fixtures were produced for several locations one being Myer Melbourne City. As the brand expanded the opportunity to extend the footprint to included the wall and image options. Below show how the design was tailored to this low ceiling space using some of the fixtures already onsite in order to give the brand more presence and increase the stock capacity.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.